There are a million ways to analyze the 2008 presidential campaign, but lately I’ve enjoyed an online conversation about the candidates’ font choices instead of their politics.*
Gary Hustwit, who directed a documentary film about fonts (!), applauds Barack Obama’s use of Gotham for his campaign.

Meanwhile blogging typographers deride Hillary Clinton’s choice as being too academic, and John McCain’s font for being “down-market luxe”. Their vision below:

Which do you like? I think that if I were campaigning, I’d choose futura for my logo.
*This post stems from my interest in typefaces and in no way reflects any endorsement of a particular candidate. I do strongly encourage both voting and learning about type, though!
[via BB-Blog]